Networking Pro-Tip: Unsolicited

Can you deliver on your promise, or does your email pitch reveal otherwise?

Networking Pro-Tip: Unsolicited


This little gem of query landed in my inbox recently:

Hey Kelly, wanted to make sure you saw this!

We help businesses automate their lead qualification process with Ai.

We have helped 105+ businesses automate a task with Ai.

Based on our initail reaserch Kelly, it looks like we might be able to help real estate agents automate their lead qualification process!

Kelly, do you know of anyone who would be interested in this service?

Email back or Book a call to speak with me here: [calendly link inserted here]

Luke Kappes
CEO of Kappes Tech

Oh, Luke.

Yes, dear readers I quickly assigned Luke to my spam folder and then…crafted this post on how I would have liked to have responded to Luke.

Dear Luke, (if that really is your name, and you really are a real person with a real business),

If you’ve helped 105+ businesses automate their lead qualification process, I’m guessing you’ve been far too busy to work on an accurate lead generation process for your own business. If you had, then you’d know I’m not a real estate agent or in the real estate business. Not that I don’t have real estate agents in my network or have close friends in real estate or friends who are friends with real estate agents…but if I’m scrolling through my network sourcing leads for you…what does that say about your lead qualification process? Does Ai in your business mean “Annoying Inquiries” (which your multiple emails have become)? Or “Asinine Intelligence”? If I could make a suggestion Luke (in addition to using spellcheck) that you finesse your own lead qualification process before seeking to guide others with theirs.

Warmest regards (not really, but it seemed nicer to end this with “warmest regards” than “now, piss-off’ which in fact, is what I’m really saying),

Now joking aside there is a lesson here…if you’re tapping your network for business, (making statements on the service or outcome you can deliver) make sure you’re delivering the results you’re promising to the other person, for yourself first. Selling time management tools and you’re never on time…not buying. Pitching automated lead qualification, all the while seeking leads from a random, definitely not-qualified stranger…not buying. In some instances YOU may be your first best proof-of-success customer - which is a far better position to pitch business from than being a Luke.

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