Is It OK To...Feel Like A Weirdo?

Ok Kelly -

I'm building a new consulting practice - strategically and stealthy. For the time being, I'm not posting online about my new business or connecting publicly with others (people, groups etc.) to talk about it. I do have a website and forward it to connections directly.

So far, with your help (your newsletter, blog, book, podcast), I have cobbled together the networking that I can:

• Using the network I have to seek out warm intros.
• Approaching networking generosity by solving difficult collective problems.
• Prioritizing cultivating that core group of supportive professional women (which I've heard you talk about).
• Posting thought pieces on LinkedIn, which is in line with my desired role as being • viewed as an expert in my field and a thought partner.
• Selectively attending events.
• Selective, direct and informed outreach.

While I believe I'm being authentic in my networking during this interim pre-public launch period, the need to keep the business under the radar, makes me feel like a weirdo.

Thoughts?

SWF (Stealth Weirdo Founder)

Dear SWF,

I think you answered your own question. It does feel "weird" to be connecting as if behind a theatrical scrim. Networking etiquette demanding transparency combined with the pressure (and excitement?) of building a new business pushing against the requirement of having to remain stealthy under the radar...oh, nothing awkward to look at there 😅😅😅

This is your present networking reality, one you're handling more than capably.

But of course, I have a three thoughts for you.

1. Don't pressure yourself into thinking you need to do more. "What else should I be doing?" is a networking affliction I've come to observe, especially in conscientious types who believe there is more outreach or connecting they can or should do...
2. Ensure you've got a follow-up and circle-back strategy. You're making lots of new connections, likely getting help from mentors, advisors and others in your existing network. Find ways to keep them in the loop!
3. As you are in the early phase of building your business, make sure someone in your inner circle has understanding of this experience.

Ok?

K.